Q2 2025: Growth, Retention, and What’s New
EMPI DREAM is evolving — not just expanding.
This quarter, we focused on retention, rolled out new in-app practices, and deepened ties with the dream and wellness community.
SOCIAL TRACTION
↑ 6.5M TikTok views (↑56% since Jan)
↑ 19,422% YT watch time (Jan–Jun ‘25)
↑ 695% FB reach (lowest to date)
↑ 394% LI site traffic (last 3 mos)
↑ 70% IG likes (YTD)
APP TRACTION
↑ 171% total users (YoY)
↑ 94% CVR (Q2 ‘25)
↑ 61% retention (since Jan)
↓ 83% TikTok CPI (lowest to date)
↑ 133% installs (last 3 mos)
What We Built :
Our multi-part collaboration with Call to Gather is now live on the app. These immersive courses blend performance, storytelling, and guided dreamwork — helping users unlock deeper creativity, emotional release, and personal insight.
Nicole Johnson x EMPI DREAM
Two new breathwork sessions from Nicole Johnson are now live on the app, designed to help users shift states, manage stress, and reset their energy. Nicole Johnson is a certified yoga instructor and breathwork guide based in NYC and the Hamptons, with over 8 years of experience helping people reconnect with their breath and body.
Tattoo Therapy x EMPI DREAM
Coming soon: Intensive Dreamstate Meditation, a 40-minute guided journey designed to take you deeper.
Created in collaboration with Tattoo Therapy, this immersive session blends theta waves, body-based prompts, and creative visualization to guide users into a lucid, waking-dream state.
Media Spotlight
EMPI DREAM was recently featured in Medium’s Best Dream Journal Apps of 2025 — a curated list spotlighting the most innovative tools in the space.
We were recognized for our “Mastering Lucid Dreaming,” co-designed with dream scientist Antonio Zadra, and praised for making subconscious exploration more accessible than ever.
We’re proud of the momentum — and even more excited for what’s next.
New guided journeys, in-person activations, and a few surprising integrations are all on the horizon.
As always, thank you for dreaming with us.
The EMPI DREAM Team
